About Us






We Simplify Digital

We are an up and coming consultancy aiming to simplify digital media for business. We participate at the complex & constantly changing intersection of technology, consumers and business, with a focus on business value.








Digital Media Enablement

We adopt an analytical approach to help business deal with digital media complexity. We work closely with our clients to develop a digital media strategy, and then we partner with them to create the measurement and infrastructure necessary for running a digital media program.








Smart Problem Solvers

We are a young team, led by Muru Chigateri, a veteran technology professional with varied experience in technology start-ups in North America, UK and India. We are constantly updating ourselves with the latest trends in technology, tools and applications.




We are an up and coming consultancy aiming to simplify digital media for business. We participate at the complex & constantly changing intersection of technology, consumers and business, with a focus on business value.


We adopt an analytical approach to help business deal with digital media complexity and to mature in their usage of media for sales and marketing. We work closely with our clients to develop a digital media strategy, and then we partner with them to create the measurement and infrastructure necessary for running a digital media program. We plan and execute projects jointly with customer teams, and can train members to manage daily operations, allowing us to focus on more complex tasks and the measurement.

We are a young team, led by Muru Chigateri, a veteran technology professional with varied experience in technology start-ups in North America, UK and India. We hire smart people and train them to be analytical problem solvers, irrespective of technology platform. We are constantly updating ourselves with the latest trends in technology, tools and applications. Our projects span a wide range of digital media domains, ranging from implementing solutions for old school online marketing activities like – Search Engine Optimization, Click Through Rate Optimization, Content Writing, Online Ads, to defining Go–To–Market plans for new mobile and social media platforms.